Lynda.com is the premier online learning center for design professionals and students. I was a member of a team put together by the OIC Agency – Pasadena CA – to redesign the Lynda.com website. The site serves a range of user demographics from professional single user to groups composed of design students, and, requires the tracking a provision of a wide range of educational content. All combined with a necessary multi-tier e-commerce layer.
Information architecture, UI design
We evolved a layered, extremely thorough information architecture process to mange the user’s experience of everything from site navigation to online classrooms. Thereafter we engaged a visual design process in support of the Lynda.com brand and the interests of its audience.