Eti Domb L.Ac.

Eti Domb is one of those clients who is a pleasure to support. Her expertise as a practitioner of Classical Chinese Medicine adds value, supports health and well being in the lives of her patients. Eti needed a brand that clearly positions her as a relatable, trustworthy source of medical care  - while simultaneously indicating Chinese Medicine’s roots in the body’s relationship with natural systems.

I merged our brand development process (as strategic oversight) with our UX and content development processes. After generating a suite of wireframes we moved into UI design, as well as the production of relevant collateral.