Art Direction
Cultural appeal towards smart urban living.
Lexus Listening Lounge
I was approached by the advertising agency Walton Isaacson to design a series of email campaigns promoting Lexus’ "Lexus Listening Lounge" events. The Listening Lounge was conceived to appeal to the affluent urban culture oriented demographic. Relatively young professionals whose identities revolve around an expressed interest in having well cultivated tastes in electronic and world music, as well as contemporary art.
Art direction, UI design, production ready art
I created a series of designs which capture and evoke the power, allure and mystery of the fashionable underground social cultures which often serve as the birthing ground for many of our current cultural trends.
